May 14, 2022
In Welcome to the Forum
As we said, brands generally make thought leadership content with brand building in mind. This is the most common way, since the idea is to Business Email List create memorable pieces that help your brand grow. When you don't promote yourself properly and don't pay attention to creating something memorable, it's likely to become another activation piece. At Business Email List Rock Content, we chose the first path: focus on brand building. But it doesn't mean that the piece can't have trigger elements, it's just not the main focus. That will impact the Business Email List metrics we will use. Focusing more on traffic, mentions, etc. than in the conversion figures. How to define agendas? In order to research topics to create our agenda, we did the following: we start with our brand Business Email List narrative (this is our guiding star, it speaks a lot about us and our way of seeing things, it shows Business Email List Rock Content's mindset and perspective on reality); aligned it with product launches, ABM strategies, and other Business Email List initiatives that could benefit from thought leadership content and were directly related to our brand and business goals; Once we understood the concerns of our audience, we Business Email List visited other sites that spoke of their interests. When you choose a theme, there are several approaches you can take that will help you extract the juice, its essence and, after a serious Business Email List session of reflection (guided by the themes mentioned above), you will have created something valuable and not something copied from a pile. from other sites. A good approach is: Start with a small Business Email List question or a specific event, analyze it and take it to a bigger picture. This can be done by thinking about what the essence/cause of that event is . For example, the fact that Business Email List Facebook has changed its privacy policies is a sign that X problem is happening.